Jimmy Rotella, a senior associate and digital practice director in CannonDesign’s Chicago office, recommends first outlining your firm's goals for VR. Is it going to be a design tool or a marketing tool? Will you use it for virtual mock-ups? Do you need high-quality models? How interactive do they need to be? After you identify your intent, you can then develop potential use cases. The required technology and level of investment will be different for each goal, Rotella says.ĬO Architects discovered that VR helps fill in unknowns during the design process. Exploring a concept model in a fully immersive environment allows architects and clients to understand it better. Likewise, VR lets designers test different options at full-scale early in the process.
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